Work From Home

Thanks to YouTube.com, (#5 in Alexa currently) online Video is “in” right now in a major way.

All you need to do to grab some of this traffic is to make your own simple vide on your niche’s topic.

It doesn’t even have to be a music video or a well scripted video… Nor a budget video or heck, even an interesting video. Like everything else
Marketing, attaching the right Keywords to your video will get it found. And your video, much like an Article or a Podcast, you simply present a “Call Action” that gets them to click over to your website.

Even Better… With Camtasia and the new IM version of CamStudio, you can simply set the movie to automatically re-direct them to your website when it finished!

Videos can also be used on your site as content, which in fact is a great use for them… Video is the highest form of content on the web right now, as proven by YouTube. However, for our purpose here today, you should come to think making videos as the same thing as writing articles… Plus a little bit of a software learning curve.

Camtasia is still the best tool for making these desktop videos, but it costs shopping $299 for a single user license and doesn’t show any sign of coming down soon. For a no-frills version that will help windows users make the similar product without all the extra effects, there is the totally free “CamStudio, Internet Marketers Version.”

What should you make a movie about? Well, it almost doesn’t matter. But for the sake of producing good content that people will tell their friends about and he build you extra traffic, ask yourself what you can do on your desktop that people in your niche market might find useful.
Anything at all… I’m making one now about how to select keywords. If you’re in a math-oriented niche, whip out MS-Calc.exe and talk about your computation while using the calculator on screen. Artists? Surely you have a writing tablet on your PC… You can teach techniques for drawing while showing them in real time what the drawings are.

Videos made with screen-capture movies are easy to produce, and if you know your niche, simple to write. Perhaps one day our standards will all be higher, but if you’ve spent more than an hour YouTubing, then you’ll agree that the majority of the content out there is really low-end stuff. Hollywood directors need not apply.

So make your desktop videos, name them with a keyword, open a YouTube account and upload them, tagging them with all of your relevant keywords… The Traffic is already there and you could see hundreds or even thousands of people watching your film short before the morning!

There are already tons of smaller YouTube knock-offs popping up out there, so perhaps one of them will be focused on your niche. If not, then you can stick with YouTube alone until one does pop up.

How to find them is a good question, I’d use Google’s Video Search to Google our top five keyword phrases… Surely if there is one that focuses on your niche then their website would offer up a few of the resulting videos.

Traffic exchange websites, either manual or automatic, are simply places that shows you a bunch of websites, and for every one you look at, your website is displayed to others on the exchange.

These aren’t Banner Ads or Impressions of some other kind of Ad, this is truly traffic to your site, although it’s not targeted.

Manual Traffic exchanges bring visitors that are more targeted than Automatic exchange visitors, because you know that every one you get is someone who is actually looking at the page.

Automatic exchanges, by comparison, allow you to leave the program running while you go to sleep for the night and wake up with a couple hundred credits in the morning… Not exactly top quality traffic. Even Manual exchanges suffer in quality a little because you know that the
person looking at your page is pressured to move along in 15 or 20 seconds, and also that they don’t fit into any one demographic… Nothing there is binding them to any other niche other than that of a generic Internet Marketer. (Putting this kind of campaign in the IM2IM Niche with Safelists, Trafficbars, and list builders.)

There is still some conversion however. Perhaps just a little better than a safelist, you can get perhaps 5 out of 100 people to really look at your website or download a free offer on that page with Manual Traffic Exchanges.

If you just join one exchange you can generate perhaps 200 hits a day to your website, so that’s something around 10 people who will take an interest. A common tactic is to use multiple manual exchanges at once, perhaps up to 7 at a time (so that by the time you’ve click on the last one the first one is ready to be clicked again) and you can generate up to 200 hits a day from each of them.

Naturally, if you build a downline or purchase an upgrade you’ll get better exchange ratios, up to 2 shows for every view. All programs offer a free version that begins with a ratio of 1 show for every 2 to 4 views, depending on program.

There are endless products sold online that the owner of would be more than happy to  publish a testimonial about. Most info-product sellers have a whole page set aside on their website just to display testimonials, and they actively have to go out and drum up the first batch of them before they can properly launch their product!

It doesn’t really matter if you find them before their product launch or years afterwards, you can still get great, targeted links to your website from these short blurbs.

The nature of testimonials is that the more you provide proof that you exist, the more the business owner will be compelled to display your link, closest to the top.

Give it some thought. If you just send in a testimony that says:

“
Your product rocks!
-Bob Jones
”

Then the site owner might not even publish it because it’s  not a ‘credible’ testimonial that proves that you exist and he didn’t make that entry up.

Not to mention, how does that help your website?

The way to properly use testimonials is to write a favorable but not over-the-top review for products that you really are familiar with, and then give as much evidence of your existence as possible… Your URL should be the absolute minimum you supply. Try this format, for example, and imagine your Headshot to the left of it:

“ Wow!
This program knocked my socks off. From the moment I turned it on, I could see
how powerful it was and it helped me churn  through my pages in less than half
the time that my old, bloated program did… And the results are terrific!

Thank you for a high-quality product.

Sincerely,
Bob Jones,
Creator of the Peanut Butter Sprocket
http://www.peanutbuttersprocket.com
“

If the product has already been launched, then the owner won’t usually take the time to post a photo, although some do. Photos add credibility too.

Even without finding the owner before  the product launch, these links are valuable because you’ve made them targeted. You did  that simply by making your product known up front, just before your link.

Googlebot will see the relevance because your surrounding text includes keywords of yours. (“Peanut Butter Sprocket,” in the example) Technically your name is a keyword too. But targeting is all about what a human is looking for.

People who don’t like Peanut Butter, for example, wouldn’t click your link, and that keeps the low-quality  traffic out. But when a truly  targeted visitor who you’d want on your site comes along, then you’re likely to get that click.

Think of all the online products and services, from AOL to ZIP, that you use regularly and go check out their websites. 99% of them will have posted testimonial pages, and you can tell from there if they post links or not. If you see even one live link on that page, (it must be made live, meaning a click on it will take you to the site) then this is a company you should send a testimonial to.

It should take you no more than 10 minutes per company that you can think of, only one time each, but these will be high-quality, far-flung links that will benefit your website’s ranking forever.

If you ever find a product before it is launched, possibly through a JV network or something similar, then you’ve found yourself a great opportunity.

Technorati: Testimonials, Link Building