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There are endless products sold online that the owner of would be more than happy to  publish a testimonial about. Most info-product sellers have a whole page set aside on their website just to display testimonials, and they actively have to go out and drum up the first batch of them before they can properly launch their product!

It doesn’t really matter if you find them before their product launch or years afterwards, you can still get great, targeted links to your website from these short blurbs.

The nature of testimonials is that the more you provide proof that you exist, the more the business owner will be compelled to display your link, closest to the top.

Give it some thought. If you just send in a testimony that says:

“
Your product rocks!
-Bob Jones
”

Then the site owner might not even publish it because it’s  not a ‘credible’ testimonial that proves that you exist and he didn’t make that entry up.

Not to mention, how does that help your website?

The way to properly use testimonials is to write a favorable but not over-the-top review for products that you really are familiar with, and then give as much evidence of your existence as possible… Your URL should be the absolute minimum you supply. Try this format, for example, and imagine your Headshot to the left of it:

“ Wow!
This program knocked my socks off. From the moment I turned it on, I could see
how powerful it was and it helped me churn  through my pages in less than half
the time that my old, bloated program did… And the results are terrific!

Thank you for a high-quality product.

Sincerely,
Bob Jones,
Creator of the Peanut Butter Sprocket
http://www.peanutbuttersprocket.com
“

If the product has already been launched, then the owner won’t usually take the time to post a photo, although some do. Photos add credibility too.

Even without finding the owner before  the product launch, these links are valuable because you’ve made them targeted. You did  that simply by making your product known up front, just before your link.

Googlebot will see the relevance because your surrounding text includes keywords of yours. (“Peanut Butter Sprocket,” in the example) Technically your name is a keyword too. But targeting is all about what a human is looking for.

People who don’t like Peanut Butter, for example, wouldn’t click your link, and that keeps the low-quality  traffic out. But when a truly  targeted visitor who you’d want on your site comes along, then you’re likely to get that click.

Think of all the online products and services, from AOL to ZIP, that you use regularly and go check out their websites. 99% of them will have posted testimonial pages, and you can tell from there if they post links or not. If you see even one live link on that page, (it must be made live, meaning a click on it will take you to the site) then this is a company you should send a testimonial to.

It should take you no more than 10 minutes per company that you can think of, only one time each, but these will be high-quality, far-flung links that will benefit your website’s ranking forever.

If you ever find a product before it is launched, possibly through a JV network or something similar, then you’ve found yourself a great opportunity.

Technorati: Testimonials, Link Building

Choosing the Right keywords to target your intended audience with is more than vital, it’s the whole ball game. The best way to do this is by using a large-scale keyword generation software & services such as Wordtracker or Keyword Elite.

However, if you take the time to do it right, you can find all the same keywords yourself, albeit more slowly, by using an excellent free web-based tool offered by Digital Point Solutions, simply called the Free Keyword Suggestion Tool. It actually queries both Yahoo’s (Overture) data as well as Google’s AdWords keyword data, for each and every keyword search you run. Better yet, it let’s you drill down to be as specific as you want. The only thing this doesn’t tell you is how much people are willing to pay for each
term in PPC engines like AdWords and Y!SM. This is valuable data I suggest you use for in-depth campaigns, especially for AdSense Publishers, however at this point it’s not necessary. SEOing your website is strictly the art of choosing the MOST RELEVANT keywords to your desired audience. All else needs to be forgotten at this stage.

Build up as big a list as possible, keeping all keywords on your list relevant. I suggest using a spreadsheet like MS-Excel to store them, so you can sort them by demand as well.

The way you get lots of people to your site is by choosing the highest-demand keywords on that list and using them in your site often. After you’ve built your whole list, sort by demand, and use those with the biggest numbers the most across your website.

Technorati : keyword selection, keywords, seo

This term refers to the number of times you use your keywords throughout a page or a site. If you had a 200 word page that you’re trying to optimize for the word “peanut butter,” but only said this phrase once throughout the whole page, you’re not letting Googlebot and it’s spider pals know what you’re talking about at all…

Alternatively, if 50 of those 200 words (25%) are the keywords themselves, then you’re really going to be spamming the search engines, as Googlebot will see right through what you’re trying to do and penalize you for it. Even worse, people reading such copy would think that you’re not even a native speaker of your language, and leave the page immediately! The best course of action would be to aim between 0.5% and 5% of the content on a page. Any more would sound artificial; any less would be too vague. The trick is to never let it influence your copy’s effectiveness. This doesn’t take into account the other places you can put your keywords, such as the name of the page, the title, in HTML comment tags, as names for the photos it links to, and of course in the Meta Tags in your HTML code. They’re all wide-open for you to shove your keywords into as well, and SE Spiders like Googlebot read them too.

Technorati : Keyword Density, seo