META Tags
The most important place on a web page to put your keywords, beside the Title on the page, is in your page’s META tags. In your html page codes’ heading section, they look like this:
<meta name="description" content="A description of your website here.">
<meta name=”keywords” content=”Your five, best keyword, phrases here,
separated, by commas”>
<meta name=”author” content=”Your name here”>
<meta http-equiv=”title” content=”Page title repeated here”>
<meta name=”copyright” content=”Your copyright info here”>
There are many other META tags as well, but these are pretty universal, and really only the top two here, Description & Keywords are vital. A major mistake most web authors do is to make their META tag block once, and then just post the same block on every page of their site. Each page on your site should be targeted individually, and contain the keywords from the meta tags in the body copy as well.
To put it another way, your page on Peanut Butter Cookies must have that keyword phrase on it, in the Meta Tag as well as the content, and not the same 5 keywords on your main Peanut Butter web site home page… Remember, Google and the other big SEs judge each page one by one for for their results, not whole websites.