Videos Through YouTube
Thanks to YouTube.com, (#5 in Alexa currently) online Video is “in” right now in a major way.
All you need to do to grab some of this traffic is to make your own simple vide on your niche’s topic.
It doesn’t even have to be a music video or a well scripted video… Nor a budget video or heck, even an interesting video. Like everything else
Marketing, attaching the right Keywords to your video will get it found. And your video, much like an Article or a Podcast, you simply present a “Call Action” that gets them to click over to your website.
Even Better… With Camtasia and the new IM version of CamStudio, you can simply set the movie to automatically re-direct them to your website when it finished!
Videos can also be used on your site as content, which in fact is a great use for them… Video is the highest form of content on the web right now, as proven by YouTube. However, for our purpose here today, you should come to think making videos as the same thing as writing articles… Plus a little bit of a software learning curve.
Camtasia is still the best tool for making these desktop videos, but it costs shopping $299 for a single user license and doesn’t show any sign of coming down soon. For a no-frills version that will help windows users make the similar product without all the extra effects, there is the totally free “CamStudio, Internet Marketers Version.”
What should you make a movie about? Well, it almost doesn’t matter. But for the sake of producing good content that people will tell their friends about and he build you extra traffic, ask yourself what you can do on your desktop that people in your niche market might find useful.
Anything at all… I’m making one now about how to select keywords. If you’re in a math-oriented niche, whip out MS-Calc.exe and talk about your computation while using the calculator on screen. Artists? Surely you have a writing tablet on your PC… You can teach techniques for drawing while showing them in real time what the drawings are.
Videos made with screen-capture movies are easy to produce, and if you know your niche, simple to write. Perhaps one day our standards will all be higher, but if you’ve spent more than an hour YouTubing, then you’ll agree that the majority of the content out there is really low-end stuff. Hollywood directors need not apply.
So make your desktop videos, name them with a keyword, open a YouTube account and upload them, tagging them with all of your relevant keywords… The Traffic is already there and you could see hundreds or even thousands of people watching your film short before the morning!
There are already tons of smaller YouTube knock-offs popping up out there, so perhaps one of them will be focused on your niche. If not, then you can stick with YouTube alone until one does pop up.
How to find them is a good question, I’d use Google’s Video Search to Google our top five keyword phrases… Surely if there is one that focuses on your niche then their website would offer up a few of the resulting videos.